When we started working on the Catholic Christian YouTube channel in mid-2023, it had fewer than 10 subscribers and only a handful of views. With no publishing rhythm, no visual strategy, and no real brand identity, the channel had stalled out.

In this case study, I break down how we relaunched the channel and how those efforts led to 240k+ viral views, monetization in just a few months, and a thriving live audience.

HERO had produced a powerful short documentary sharing the stories of parents, educators, and schools who are reimagining Christian education. But they didn’t just want views—they needed to build momentum.

The goal: Turn this film into the launchpad for a larger movement.